Gone are the days when companies look for photos of white businessmen holding a briefcase – a recent study revealed that brands are looking for diverse stock photos for their marketing campaigns. From traditional stock photography, the trend is swaying towards more diverse and modern images. Nearly 34% of creative professionals are using images with racial diversity. They are using images that more closely resemble real-life.
With this increasing trend in the industry, it is important you know where to look. Photocase, a well-established stock photo agency in Berlin, is a specialist in modern and authentic imagery. They feature a large collection of diverse stock photos in an artistic and realistic style. If you are looking for images that represent modern day society, this is the stock agency for you!
Here are some things you need to know about the stock site:
- It offers hundreds of thousands of modern, artistic and realistic images.
- It has dedicated photo collections that cover human diversity.
- It features a keyword-based search.
- All photos come with a basic license.
- You can use them in your social media posts with no additional cost.
- The license can be transferred to a third party, such as a client.
- Its prices are simple and fair.
You can download diverse stock photos in two ways: on-demand and with credit packages. Credit packs work like a prepaid system. You simply load up your account with Credits to download images. The larger the pack you buy, the more savings you can enjoy. On-demand lets you pay for photos you only need. Prices are based on size and the extras you purchase with the image.
What are these extras?
- The omit citation frees you from citation requirement.
- The large production run allows print runs exceeding 250,000 copies.
- The merchandising and templates allow you to use the photos without additional design elements.
- The exclusive use gives you exclusive rights to the photo. Once you purchase the photo, it is removed from the website for the duration of your planned usage.
With Photocase, you get more freedom when using diverse stock photos. All photos in the collection can be used in multiple projects. You can use them in:
- Mobile apps
- Games
- Blogs
- Articles
- Social media posts
- Press Kits
- Ads
You can also use them on:
- Websites
- Flyers
- Posters
- Covers
Furthermore, you can use them for:
- Newsletters
- E-cards
- Banners & online marketing
- Products & packaging
- Calendars, brochures and business cards
Just make sure you cite the Photographer or the stock site when you buy a photo under the basic license. This is a requirement of the website’s terms of use. You can add the citation directly on the photo or on the copyright page. If you wish not to give a citation, purchase an Extended “Omit Citation” License that removes the source requirement.
You don’t have to imagine a website that sells photos that do not look like stock photos anymore. Photocase specializes in realistic, diverse stock photos. All of their images are good for your eyes.